What is the average cost of Benjamin Moore paint versus Sherwin-Williams per gallon at NB stores?

Both Benjamin Moore and Sherwin-Williams premium lines run $55-$80 per gallon in New Brunswick, with pricing quite close between the two brands at the professional level -- quality and availability tend to matter more than the price difference.

Benjamin Moore paint is available through independent paint dealers and hardware stores across NB, including locations in Moncton, Fredericton, Saint John, Bathurst, and Miramichi. Their product line breaks down roughly like this: Benjamin Moore ben (entry-level) runs $40-$50/gallon; Regal Select (mid-premium, the workhorse line most NB painters use) runs $55-$65/gallon; Aura (top of the line, best coverage and durability) runs $70-$80/gallon. For exterior, ben Exterior runs $45-$55/gallon and Aura Exterior and Regal Select Exterior run $65-$78/gallon.

Sherwin-Williams has dedicated stores in Moncton, Fredericton, and Saint John. Their pricing is comparable: SuperPaint (entry-level to mid) runs $45-$55/gallon; Emerald (premium, their top interior line) runs $65-$78/gallon; Duration (exterior premium) runs $68-$80/gallon. One practical advantage of Sherwin-Williams stores is that they frequently run 30-40% off sales -- particularly in late summer and fall -- which can bring premium paint into the $40-$55/gallon range for homeowners willing to stock up during a sale.

Dulux (PPG) is also widely available across NB through hardware stores and is worth considering as a third option. Dulux Diamond interior runs $50-$65/gallon and is a solid performer -- many NB painters stock it as their everyday go-to. Behr, available at Home Depot locations in Moncton, Fredericton, and Saint John, tends to run $35-$55/gallon and is a budget-friendly option, though NB painting professionals generally prefer the consistency and colour-matching quality of Benjamin Moore and Sherwin-Williams for finished work.

What matters more than brand loyalty is buying the right product line within each brand. A gallon of Aura Exterior is a better investment for an NB exterior repaint than two gallons of a cheap latex, because the better product covers in fewer coats, adheres more reliably through freeze-thaw cycles, and lasts 8-12 years versus 4-6 for budget options. On a 1,200 sq ft bungalow, spending an extra $200-$300 on paint is trivial against the cost of redoing the job 4 years early.

Colour matching between brands is excellent with modern spectrophotometer technology -- any NB paint store can match a competitor's colour chip. If you love a Benjamin Moore colour card colour but prefer Sherwin-Williams paint, or vice versa, just bring the chip in and they can match it precisely.

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